Zee Music Company has released the music video for the new song "Tay Hai" on its official YouTube channel [1].

The release marks a collaboration between several established figures in the Indian music industry, combining songwriting, composition, and technical production to target audiences seeking emotional, romantic content.

Ankit Tiwari served as both the singer and composer for the track [1]. The lyrical composition was handled by Manoj Muntashir, a well-known lyricist [1]. To bring the sonic vision to life, the production utilized Prasad Sashte as the music producer and programmer [1].

The technical quality of the audio was managed by Eric Pillai, who served as the mix and mastering engineer [1]. This team of professionals worked to create a piece that fits the "sad song" genre, as indicated by the promotional framing of the release [1].

The video was published on Monday via the Zee Music Company channel [1]. By utilizing YouTube as the primary distribution platform, the company aims to maximize the reach of the song to a global audience through short-form, and long-form video content [1].

While specific chart performance or streaming numbers have not yet been disclosed, the project represents a focused effort to blend Tiwari's melodic style with Muntashir's poetic approach to songwriting [1].

“Ankit Tiwari served as both the singer and composer for the track”

The release of "Tay Hai" highlights the continued trend of utilizing YouTube as a primary vehicle for music debuts in the Indian market. By pairing a recognized composer like Ankit Tiwari with a veteran lyricist like Manoj Muntashir, Zee Music Company is leveraging established brand names to ensure visibility in a saturated digital landscape.