Thousands of Albanians protested in Tirana and along the Adriatic coast against a luxury resort project linked to Jared Kushner [4].

The demonstrations highlight a growing conflict between high-end foreign investment and the preservation of ecologically sensitive regions in the Balkans. Opponents argue that the project threatens protected wetlands, and pristine coastlines.

The protests, which began June 2, 2024 [5], targeted a planned hotel and resort complex. The development is slated for an area of Albania’s Adriatic coast that includes Sazan Island and the Vjosa-Narta protected wetlands [2]. Environmental groups and local citizens have expressed concern that the construction would cause irreparable damage to these sensitive ecosystems [1].

Reports on the financial scale of the project vary significantly. Some estimates place the cost of the development at $1.4 billion [1] or $1.6 billion [2]. However, other reports suggest the project could cost as much as €4 billion, which is approximately $4.7 billion [3].

The opposition centers on the use of protected land for a high-end tourism project linked to the son-in-law of former U.S. President Donald Trump. Protesters have gathered in the streets of the capital, Tirana, to demand that the government prioritize environmental protections over luxury development [4].

Local activists said the project represents a risk to the biodiversity of the Vjosa-Narta region. The area is recognized for its ecological importance, and critics argue that allowing a massive resort complex would set a dangerous precedent for land use in Albania [1].

Thousands of Albanians protested in Tirana and along the Adriatic coast

This conflict underscores the tension between Albania's push to attract massive foreign direct investment in tourism and its commitments to environmental conservation. The involvement of a high-profile U.S. figure adds a political layer to the dispute, potentially turning a local land-use issue into a broader debate over foreign influence and the transparency of government land concessions.