Japanese actress Anne said she uses a fusion cooking approach during a rebranding and new product launch event for Kadoya Oil on Wednesday [1].

The event highlights a shift in how traditional Japanese brands engage with modern lifestyle trends by blending heritage with contemporary culinary creativity.

Anne described her preference for mixing Japanese and Western elements in the kitchen. She said that because she grew up within Japanese culture, she enjoys making Western dishes using Japanese ingredients or Japanese dishes using Western ingredients [1, 2]. This approach extends to the presentation of the food, where she intentionally pairs Western food with Japanese tableware, or vice versa [1, 2].

"Combining different charms is very fresh and interesting, and I love it," Anne said [1].

The appearance was part of a larger campaign for Kadoya Oil, which has reached its 168th year since its founding [1]. As part of the company's brand renewal, Anne appeared in four commercials [1].

Her philosophy on cooking focuses on expanding the enjoyment of food by breaking traditional boundaries. By experimenting with the origin of materials and the style of the vessels used for serving, she aims to find new perspectives in daily meal preparation [1, 2].

"Combining different charms is very fresh and interesting, and I love it,"

The partnership between a legacy brand like Kadoya Oil and a modern public figure like Anne reflects a broader trend in Japan to modernize traditional industries. By promoting 'fusion' not just in ingredients but in cultural presentation, the brand seeks to remain relevant to younger generations who value eclectic and personalized lifestyle choices over rigid adherence to tradition.