BOYNEXTDOOR released the official music video for the song “VIRAL” on the HYBE LABELS official YouTube channel today.

The release marks a continued expansion of the group's visual identity as they transition from their most recent album cycle into new promotional content. This move allows the six-member group to maintain momentum with a global fanbase that tracks their digital releases closely.

The group previously released their fourth [1] mini-album, titled “No Genre,” on May 13 at 6 p.m. KST [1]. That project featured the title track “I Feel Good” [1]. While some industry reports focused on the “I Feel Good” music video as the primary release for that date, HYBE LABELS has now provided the official visual for “VIRAL” [2].

In interviews regarding their creative direction, the group has emphasized a desire for authenticity. “We want to be very frank and candid in our latest project,” members Jaehyun, Sungho, Taesan, Riwoo, and Leehan said [3]. This approach follows previous work, including the mini-album “19.99” [4].

The group's strategy involves blending high-production visuals with accessible performances. “We're preparing a performance that anyone can enjoy,” a band spokesperson said [5]. The “VIRAL” music video serves as a tool to amplify this accessibility across social media platforms.

By diversifying their video content beyond the primary title track of a mini-album, the group can target different audience segments. The production of the “VIRAL” video continues the group's trend of utilizing distinct studio sets, and choreography to define their brand as a versatile K-pop act.

““We want to be very frank and candid in our latest project.””

The release of a music video for a non-title track like 'VIRAL' suggests a strategy of extending the lifecycle of the 'No Genre' era. By releasing secondary visuals after the initial May launch, HYBE Labels can trigger new waves of algorithmic discovery on YouTube and TikTok, ensuring the group remains visible between major album cycles.