Busan International Buddhism Expo aims to attract youth

The Busan International Buddhism Expo is showcasing Buddhist art, food, and meditation to present the faith as a contemporary experience for youth.

This effort represents a strategic shift to globalize Buddhist heritage. By rebranding traditional practices as trendy and accessible, organizers aim to engage younger audiences who may otherwise view the religion as antiquated.

The event is held at the BEXCO exhibition center in Busan, South Korea. It features a variety of hands-on activities, including music and meditation sessions designed to lower the barrier of entry for new practitioners. These interactive elements allow visitors to experience the philosophy of Buddhism through sensory and artistic mediums rather than solely through scripture.

International participants are contributing to the event's global reach. Uttar Pradesh Tourism is among the participants, presenting a pavilion to highlight the region's connection to Buddhist history and attract international visitors. The inclusion of such diverse regional representations underscores the goal of creating a worldwide network of Buddhist cultural exchange.

According to event records, the expo took place from Aug. 7 to 10, 2025 ^[1]. The programming focuses on the intersection of spirituality and modern lifestyle, attempting to integrate mindfulness into the fast-paced environment of contemporary urban life.

Reporter Park Chae-ryeong covered the proceedings and said the event emphasized making the faith more approachable. The organizers have prioritized visual appeal and interactive installations to ensure the expo functions as both a cultural exhibition and a social gathering space.