DJI has released the Osmo Pocket 4P gimbal camera in China, introducing a secondary telephoto lens and a LOFIC image sensor [1, 2].

The release signals DJI's intent to capture the premium pocket-camera market by offering higher dynamic range and zoom capabilities to compete with rivals like the Insta360 Luna Ultra [2, 4].

The device followed a staggered rollout process. It first leaked in March 2024 [1, 3], was officially teased in May 2024 [1, 4], and fully launched in China in June 2024 [1, 5]. Despite the Chinese release, the camera remains unavailable in the U.S. and Europe due to an ongoing sales embargo [1, 2].

Hardware upgrades focus on image quality. The inclusion of the LOFIC sensor is designed to improve the device's dynamic range. Andrew Krok of CNET said DJI reckons the 4P has significantly improved dynamic range over its less-expensive sibling [2].

Price points place the device in a competitive bracket. The Osmo Pocket 4P is priced at £529 [3], while its primary competitor, the Insta360 Luna Ultra, costs £649 [3].

Jon Fingas of Engadget said the device first leaked in March, was officially teased in May, then fully launched in China in June while Europe and the U.S. remained under embargo [1].

“DJI reckons the 4P has significantly improved dynamic range over its less-expensive sibling.”

The launch of the Osmo Pocket 4P demonstrates DJI's strategy to maintain a technical lead in the handheld stabilizer market through hardware innovation, specifically in sensor technology and optics. However, the continued embargo in Western markets creates a significant gap in global availability, potentially allowing competitors like Insta360 to gain market share in the U.S. and Europe despite DJI's pricing advantage.