Lega Serie A hosted the third edition [1] of the Festival della Serie A in Parma from June 5 to 7, 2026 [1, 2, 3, 4].
The event served as a strategic platform to promote the league and engage fans through public discourse regarding the commercial and structural future of Italian football.
Organized by Lega Serie A, the free festival [1] took place primarily at the Teatro Regio [2, 3, 4]. The programming included book discussions and talks distributed across 23 panels [2], which were concentrated in the Sala Scudetto and the Sala Coppa Italia [2].
During the event, league officials addressed the competitive disparity between Italy and other top European leagues. Luigi De Siervo said that when comparing the league to the Premier League, the gap is a matter of capital and that Italy has stadiums in worse condition [2].
Beyond infrastructure concerns, the festival celebrated recent sporting achievements. One session featured Marotta to celebrate the "double" achieved by Inter [3]. The event also provided a venue for analysts and reporters to discuss player movements, and tactical trends within the league [3].
By providing free access to these discussions, the league aimed to bridge the gap between administrative decision-making and the fan experience. The three-day schedule focused on the intersection of sport, culture, and business, utilizing the historic setting of Parma to highlight the league's cultural identity [1, 2].
“The third edition of the Festival della Serie A was held in Parma from June 5-7, 2026.”
The festival highlights Lega Serie A's effort to modernize its image and acknowledge structural deficiencies, specifically stadium infrastructure, to compete with the financial dominance of the English Premier League and Spanish La Liga.
