Tory Johnson presented Good Morning America’s “Deals & Steals” segment this week, featuring exclusive summer savings on products from small-business brands [1].

The initiative aims to provide viewers with substantial discounts on summer essentials while increasing visibility for small-scale manufacturers across the U.S. [1, 2].

Johnson highlighted a diverse range of products from brands including GIR, GreenLife, Bee’s Wrap, and Lola Blankets [1]. The segment also featured regional favorites such as Lou Malnati’s and Joe’s Kansas City Bar-B-Que [1, 3]. These offerings are part of a broader effort to showcase small businesses from all 50 states [2, 3].

According to the program, some of the exclusive discounts reach as high as 80% off [1]. This represents a significant mark-down compared to other similar promotions, such as the ABC Secret Savings event, which reported discounts of up to 45% off [4].

The summer promotional period coincides with other major retail events. For example, Walmart is scheduled to hold its own summer deals from June 22 to June 28, 2026 [5].

By leveraging the national reach of the network, the segment provides small-business owners with a platform to reach a massive audience without the traditional costs of nationwide advertising. The focus on essential summer goods ensures that the products remain relevant to seasonal consumer demand.

“Savings of up to 80% on products from small-business brands”

The use of a high-reach platform like Good Morning America to promote small businesses suggests a strategic effort to bridge the gap between niche manufacturers and mass-market consumers. By offering deep discounts, the program encourages trial and adoption of smaller brands that typically lack the marketing budgets to compete with global conglomerates during peak seasonal shopping windows.