A new Korean BBQ restaurant named Han.sik has opened inside the Masaryčka building in Prague [1].
The opening reflects a broader trend in the city's dining landscape, as residents show an increasing appetite for interactive meal experiences and traditional fermented foods like kimchi [1]. This shift marks the continued mainstreaming of Korean cuisine within the Czech capital.
The restaurant is located within a structure designed by Zaha Hadid Architects [1]. Its specific placement within the complex provides a distinct atmosphere for diners. A reporter from Prague Morning said, "The restaurant sits on the first floor, away from the busiest walkways" [1].
By positioning itself away from the primary traffic flow of the building, the establishment creates a more secluded environment for the interactive BBQ experience. The reporter said the location of the restaurant "is not immediately obviou" [1].
Han.sik enters a competitive market where Prague already hosts numerous Asian dining options [1]. However, the owner aims to differentiate the establishment by focusing on the specific cultural rituals of Korean BBQ, which involves grilling meats at the table. This approach targets a growing demographic of food enthusiasts seeking authentic and engaging culinary traditions [1].
“The restaurant sits on the first floor, away from the busiest walkways.”
The integration of a specialized Korean BBQ restaurant into a high-profile architectural landmark like the Masaryčka building suggests that ethnic dining is moving beyond niche neighborhoods and into premium commercial spaces. This indicates a maturing market in Prague where authentic, interactive Asian culinary experiences are viewed as high-value attractions capable of anchoring luxury developments.
