Podcast host Joe Rogan has publicly endorsed Spencer Pratt's campaign for mayor of Los Angeles [1].
The endorsement highlights the growing influence of digital media personalities on local political races and the potential for celebrity-driven campaigns to disrupt traditional municipal politics in the U.S.
During an episode of The Joe Rogan Experience released in April 2026, Rogan expressed his support for Pratt's bid for office [4]. Rogan said he would vote for Pratt [3].
The conversation focused on the psychological state of the city's electorate. Rogan said that residents of Los Angeles are desperate and that a campaign capable of generating excitement could find success in the region [1, 2].
Tom Segura also weighed in on the strategy during a Sky News Australia broadcast [5]. Segura said that the people in Los Angeles live for entertainment and should be entertained by those seeking their vote [5]. He said that putting together a campaign that gets people talking provides a candidate with a chance in the city [5].
Pratt's campaign seeks to leverage this visibility to gain traction in a competitive mayoral field. By framing the political process as a form of entertainment, the campaign aims to capture the attention of a voter base that Rogan and Segura describe as eager for novelty [1, 5].
The endorsement comes as the city continues to navigate complex governance challenges, while candidates increasingly use non-traditional platforms to reach voters outside of standard political rallies, and town halls [2, 3].
“"I would vote for you."”
This endorsement signals a shift toward 'entertainment-first' political campaigning in major urban centers. By prioritizing visibility and excitement over traditional policy platforms, candidates like Pratt may be able to mobilize a demographic of voters who feel disconnected from established political structures, effectively turning a local election into a media event.
