Jonathan Scott to Host New Daytime Talk Show

Jonathan Scott, star of HGTV's "Property Brothers," will host a new daytime talk-show pilot for CBS Media Ventures [1, 2, 3, 4].

The move marks a significant pivot for Scott, shifting his public profile from a home-renovation expert to a daytime television personality. This expansion allows him to leverage his existing brand to reach a broader audience outside the niche of real estate and design.

The pilot, currently titled "Better! With Jonathan Scott," is scheduled to begin filming later this month in New York City [1, 2, 3, 4, 5]. Scott said the transition to a talk-show format represents a natural next chapter in his media career ^[3].

While the pilot serves as a test of the concept, industry reports indicate the show is being considered for the fall 2027 television slate ^[1]. The project is being developed through CBS Media Ventures, which handles the syndication of various high-profile daytime programs.

Scott has spent years building a reputation through the "Property Brothers" franchise, focusing on the technical and financial aspects of home flipping. By moving into the talk-show space, he enters a competitive market dominated by lifestyle and advice-driven content. The production in New York City places the show in a primary hub for daytime television production and talent acquisition ^[5].

The transition reflects a broader trend of lifestyle experts expanding their reach across different media formats to maintain relevance in a fragmented viewing landscape. By diversifying his portfolio, Scott aims to establish a presence in the daily routines of viewers who may not be actively renovating homes, but are interested in general improvement and lifestyle advice ^[3].