Free-announcer Kasumi Mori appeared in a mermaid-style outfit Wednesday at the Peach John "Mermaid Bra" Summer Oasis press event [1].
The appearance marks a strategic promotional effort by the lingerie brand to increase visual impact and strengthen its brand image through a high-profile personality [1, 2].
Mori, 30 [3], wore a themed costume designed to align with the new lingerie series. During the presentation, she spoke about the emotional impact of the wardrobe and the immersive nature of the event's aesthetic [1].
"I felt like I had entered a different world, and my spirits were really lifted," Mori said [1]. "It was like becoming a fairy tale princess; I was happy to be in the world I dreamed of as a child" [1].
Beyond the fashion presentation, Mori discussed her personal approach to managing a demanding professional schedule. She said her primary goal is to live with as little stress as possible [1].
Even during periods of high workload when sleep is limited, Mori said she makes a conscious effort to maintain her own mood. This includes planning trips to eat sweets during her available free time [1].
The event focused on the introduction of the "Mermaid Bra" series, utilizing the Summer Oasis theme to create a specific atmosphere for the media and attendees [1, 2].
“"It was like becoming a fairy tale princess," Mori said.”
The collaboration between Peach John and Kasumi Mori leverages the 'free-announcer' trend in Japan, where former network personalities transition into independent brand ambassadors. By blending high-concept fashion with Mori's public persona of curated charm, the brand aims to capture a demographic that values both aspirational luxury and relatable self-care narratives.
