K-pop girl group LE SSERAFIM announced the worldwide release of their second studio album, “PUREFLOW pt.1,” scheduled for May 22, 2026 [1].

The comeback represents a significant milestone for the group, marking their first full-length album in three years. This project is intended to showcase the members' growth and signal the start of a new chapter in their musical career [1, 4].

The group first began the rollout for the project with the release of the lead single, “Celebration,” on April 24, 2026 [5]. The announcement of the upcoming album and the accompanying teaser were shared with fans via the global platform Weverse [1, 2, 3].

There are conflicting reports regarding the exact time the album will become available on May 22. One report said the release will occur at 1 p.m. KST [3], while another source said the release time is 12 a.m. KST [4].

To build anticipation for the launch, the group opened pre-orders for the album on Monday at 11 a.m. KST [3]. The promotional cycle includes a highlight medley to give listeners a preview of the album's sonic direction.

LE SSERAFIM has maintained a high profile since their debut, and this second studio effort is expected to further solidify their position in the global music market. The group used the Weverse platform to engage directly with their international fanbase during the reveal of the release dates [1, 2].

“The project is intended to showcase the members' growth and signal the start of a new chapter.”

The three-year gap between full-length albums suggests a strategic pivot in the group's creative direction. By utilizing a pre-release single and a tiered rollout via Weverse, LE SSERAFIM is employing a standard K-pop growth model to maximize digital engagement and physical sales before the May 22 launch.