K-pop girl group LE SSERAFIM will release their second full-length studio album, "PUREFLOW pt.1," on May 22, 2026 [1].
The release marks a significant milestone for the group as they seek to document their growth and transition into a new chapter of their career [4, 5].
The worldwide digital and physical launch is scheduled for 1 p.m. KST [1, 3]. However, some reports indicate a different release time of 12 a.m. KST [3]. The album features members Kim Chaewon, Sakura, Heo Yunjin, Kazuha, and Hong Eunchae [1, 2, 3].
Preparation for the album began earlier this year with the release of the lead single, "Celebration," on April 24, 2026 [4]. This single served as the first glimpse into the sonic direction of the upcoming project. Pre-orders for the record opened on a Monday at 11 a.m. [3].
The group intended the project to capture the changes they have experienced since their debut. By releasing the album globally, the group aims to expand its international reach and solidify its presence in the competitive K-pop landscape, a strategy consistent with their previous promotional cycles.
While Billboard initially reported that the record would drop in May, subsequent details confirmed the specific date of May 22 [1, 2]. The group's management has utilized a series of teasers and a highlight medley to build anticipation for the full tracklist.
“LE SSERAFIM will release their second full-length studio album, "PUREFLOW pt.1," on May 22, 2026.”
The release of PUREFLOW pt.1 represents a strategic effort by LE SSERAFIM to evolve their brand identity beyond their initial debut image. By labeling this as 'pt.1,' the group suggests a serialized approach to their second studio era, potentially allowing for more frequent content updates and a sustained period of global promotion throughout 2026.
