Singer Lizzo's new album "Bitch" failed to chart after recording low sales figures during its first two weeks of release [1, 3].
The commercial performance of the project marks a significant shift for the artist, suggesting a disconnect between the singer's public profile and current consumer demand.
According to report data, the album moved 2,649 units in its first week [1]. Sales continued to decline in the following period, with the album recording only 650 units in its second week [1]. Because of these figures, the album failed to appear on the charts [2].
The results have drawn criticism from media commentators. Kinsey Schofield, speaking with Sky News host Rita Panahi, discussed the album's reception and the nature of modern music promotion. Schofield said, "You can’t guilt people into buying an album, the public doesn’t owe any artist a hit."
While some reports suggested the singer complained about the performance, other sources indicate the commentary came primarily from media personalities. Some fans have accused Lizzo of ignoring the project entirely after the chart failure, while others have mocked the singer online.
Commentators noted that the music failed to connect with the public. They said that promotion based on guilt cannot force consumers to purchase an album [5].
“"You can’t guilt people into buying an album, the public doesn’t owe any artist a hit."”
The failure of 'Bitch' to chart indicates a potential decline in Lizzo's commercial viability. When a high-profile artist fails to reach the charts with first-week sales under 3,000 units, it often suggests that the artist's brand no longer translates into direct financial support from the general public, regardless of their social media presence or previous successes.
