Prime Minister Narendra Modi used a popular Bollywood film reference to describe the deepening diplomatic partnership between India and Indonesia in Jakarta [1].
The gesture signals a strategic effort to leverage cultural affinity to strengthen bilateral ties between two of Asia's largest democracies. By blending pop culture with diplomacy, the Indian leader aimed to underscore the personal and national resonance shared between the two countries [1, 2].
During his address, Modi referenced the film “Kuch Kuch Hota Hai,” a title that translates to "something happens." He said that when India and Indonesia move forward together, it is not just “Kuch Kuch Hota Hai”—it is “Bahut Kuch Hota Hai,” implying that "a lot happens" [1, 2].
Modi said President Prabowo Subianto is a "true friend of India" [2, 3]. The prime minister also highlighted the warmth of the Indonesian people and the cultural ties that link the two nations [3].
In a specific nod to shared timing, Modi emphasized the number eight [4]. He linked the digit to India's Republic Day and the birthday of President Prabowo [4].
This diplomatic approach focuses on "cultural resonance," utilizing shared interests and symbolic numbers to build rapport. The visit to Jakarta served as a platform to elevate the partnership beyond standard economic agreements, focusing instead on the interpersonal connection between the leaders and their respective populations [2, 3].
“it's not just 'Kuch Kuch Hota Hai'—it's 'Bahut Kuch Hota Hai.'”
The use of cinematic references and symbolic numerology in high-level diplomacy indicates a shift toward 'soft power' engagement. By framing the India-Indonesia relationship through the lens of cultural familiarity rather than just geopolitical strategy, India is attempting to secure a more intuitive and emotionally resonant alliance in Southeast Asia.
