Mubi has acquired the North American distribution rights to the film "Coward," directed by Lukas Dhont [1], [2].
The deal secures a high-profile addition to Mubi's catalog as the film generates significant momentum at one of the world's most prestigious cinema events. By securing these rights, the distributor aims to capitalize on the early critical reception and the prestige associated with the festival's top competition [1], [5].
"Coward" is a queer drama set against the backdrop of World War I [2], [5]. The film is currently screening in Cannes, France, where it is competing for the Palme d'Or, the festival's highest prize [1], [4].
The acquisition was announced this week during the ongoing festival proceedings [1], [3]. Mubi's strategy focuses on bringing buzz-worthy, competition-selected titles to audiences in the U.S. and Canada [1], [6].
Dhont, known for his previous work in intimate character studies, has transitioned to a larger historical canvas with this project [5]. The film's placement in the main competition suggests a strong artistic pedigree, a key metric for Mubi's curation process [2], [6].
While specific financial terms of the agreement were not disclosed, the timing of the deal reflects the competitive nature of the Cannes market. Distribution rights for Palme d'Or contenders are often settled quickly as critics release their first impressions of the work [1], [3].
“Mubi has acquired the North American distribution rights to the film 'Coward'.”
This acquisition reinforces Mubi's position as a primary gateway for prestige international cinema in the North American market. By targeting a director like Lukas Dhont during a Palme d'Or run, the company is betting on the intersection of critical acclaim and niche queer cinema to drive subscriptions and theatrical interest.
