Joe Jonas introduced his brother, Nick Jonas, to the FaceTub cold-plunge facial as a new addition to his skincare routine [1, 2].

The adoption of ice-bath facials by high-profile figures highlights a growing trend in the wellness industry toward cryotherapy for skin health. Such practices are often used to reduce inflammation and enhance the appearance of the skin through extreme temperature exposure.

Nick Jonas uses the FaceTub specifically as part of a broader effort to enhance his overall wellness [1, 2]. The process involves submerging the face in cold water, a method designed to shock the system and tighten the skin's surface. This specific technique was shared by Joe Jonas, who said he encouraged his brother to integrate the practice into his daily habits [1, 2].

Cold-plunge treatments have gained popularity among celebrities and athletes who seek the physiological benefits of cold exposure. By utilizing the FaceTub, Jonas focuses the cooling effect specifically on the facial area rather than the entire body. This targeted approach allows for the potential benefits of cold therapy without the intensity of a full-body ice bath [1, 2].

The routine is described as a key component of Nick Jonas's current beauty and maintenance regimen [1, 2]. While many skincare routines rely on chemical serums or electronic devices, the use of cold water represents a return to more elemental, temperature-based wellness practices. Joe Jonas's role in introducing the method suggests a shared interest in wellness trends within the family [1, 2].

This integration of cryotherapy into a personal grooming routine reflects a wider shift toward holistic health. By combining traditional skincare with cold-water immersion, the routine aims to provide both immediate aesthetic results, and long-term wellness benefits [1, 2].

Joe Jonas introduced Nick to the FaceTub cold‑plunge facial

The use of targeted cryotherapy by celebrities like Nick Jonas signals a move toward 'biohacking' in the beauty industry. By shifting from topical products to physiological stressors like ice-water immersion, the industry is increasingly blending medical-grade wellness trends with daily cosmetic maintenance.