Support for One Nation has surged to lead primary-vote polls in Australia, with significant gains among women and affluent urban voters [1].
This shift suggests a broadening of the party's appeal beyond its traditional base. The growth indicates that a larger segment of the electorate is abandoning major parties in search of leadership they perceive as having more conviction [3].
A national Redbridge and Accent Research poll for The Financial Review, conducted May 25-28, gave One Nation 31% of the primary vote [2]. This represents an increase of four percentage points since the previous poll [2].
In the same polling data, the Labor Party trailed with 28% of the primary vote, while the Coalition sat at 20% [2].
Pauline Hanson, leader of One Nation, attributed the rise to a backlash against progressive social policies. "Women voters are seeing what I’ve warned about when it comes to these woke ideologies," Hanson said [1].
The party has seen particular growth in city electorates, where wealthy voters are increasingly shifting their support. This trend contrasts with previous cycles where the party's strength was concentrated in regional or rural areas [1].
Analysts suggest the movement is a reaction to the perceived lack of strength in the established political order. Danica De Giorgio said the surge reflects voters searching for a party of "conviction and strength" [3].
The rise of One Nation comes as voters express growing dissatisfaction with the major parties' inability to address specific cultural concerns, a gap the party is now filling with its platform of strength and traditional values [1, 3].
“One Nation primary-vote share reached 31% in a recent national poll.”
The shift of wealthy, urban, and female voters toward One Nation indicates a realignment of the Australian political landscape. By capturing demographics that previously viewed the party as a fringe regional movement, Pauline Hanson is positioning One Nation as a mainstream alternative to Labor and the Coalition. This trend suggests that cultural grievances regarding 'woke' ideology are now outweighing traditional class or geographic divides in voter behavior.
