Primary Wave Music has entered a partnership with the Grammy-winning Mexican band Intocable to manage the group's music catalog and likeness rights.
This agreement allows the U.S.-based publisher to expand its presence in the Latin music market by leveraging one of the region's most commercially successful acts. The deal covers not only the band's musical works but also its name, image, and likeness assets.
Intocable formed in the early 1990s [3] and has become a pillar of the Mexican music scene. Over the course of its career, the group has sold more than four million albums [1]. The band's critical success is highlighted by two Grammy Awards [2].
By securing these rights, Primary Wave aims to maximize the value of Intocable's extensive catalog. The partnership focuses on managing the group's intellectual property to create new opportunities for growth and brand expansion across different media platforms.
Industry observers said the move reflects a broader trend of U.S. music firms acquiring or partnering with established Latin artists. As the global reach of Spanish-language music continues to grow, firms like Primary Wave are seeking to anchor their portfolios with legacy acts that possess significant regional influence and a proven track record of sales.
“Intocable has sold more than four million albums”
This partnership signals Primary Wave's strategic pivot toward the Latin American market, treating regional legacy acts as high-value intellectual property. By controlling both the music catalog and the name, image, and likeness (NIL) rights, the company can monetize the band's brand beyond traditional streaming and radio, likely through licensing and corporate partnerships.
