The Red Bull Soapbox Race will return to Denver on Saturday, June 13, 2024, for a downhill event featuring homemade carts [2].
The return marks a significant cultural comeback for the city, as the event has not been hosted in Denver for 18 years [1]. This appearance is part of a limited U.S. tour, with Denver serving as one of only two stops in the country [2].
The competition takes place at the Empower Field at Mile High, specifically utilizing parking lots G, J, and I [2]. Participants navigate a downhill course filled with obstacles while steering vehicles they have constructed themselves [1].
Organizers said the event is free to attend, and tickets are not required for spectators [2]. The race aims to bring a high-energy atmosphere back to the city after nearly two decades of absence [1].
Because the event is limited to two U.S. locations, the Denver stop represents a rare opportunity for regional participants to compete in the global series [2]. The logistics of the race involve converting stadium parking infrastructure into a temporary racing circuit, a feat that requires significant coordination with city and venue officials [2].
“The event marks the first appearance of the homemade cart race in the city in 18 years.”
The return of the Red Bull Soapbox Race after 18 years suggests a strategic effort by the organizer to re-engage the U.S. market through high-visibility, low-barrier events. By selecting a major sports hub like Empower Field at Mile High and keeping the event free, the brand maximizes public exposure while leveraging the city's existing infrastructure for large-scale crowds.
