Ned Leeds, founder and CEO of Spidey Tracker, launched a new online hub to help fans locate Spider-Man [1].

The platform serves as a strategic bridge between the digital world and the upcoming theatrical release of "Spider-Man: Brand New Day." By integrating real-time engagement, the initiative aims to build momentum for the film while supporting a broader product-placement campaign for Samsung Galaxy X [2].

Operating through the website SpideyTracker.com, the hub allows users to track the superhero's whereabouts and access related content [3]. The experience is not limited to the web; it also extends to select real-world Samsung Galaxy X promotional spaces [4]. This hybrid approach blends virtual interaction with physical installations to maximize fan reach.

The launch occurred on June 16, 2026 [1]. The timing is designed to synchronize with the marketing push for the movie, providing an interactive layer to the traditional promotional cycle [5].

Leeds said he developed the hub to give fans a direct way to follow Spider-Man's activities [6]. By creating a centralized location for fan interaction, the company intends to boost overall engagement with the franchise [6]. The partnership with Samsung ensures that the technology remains central to the user experience, linking the fictional world of Peter Parker with the hardware of the Galaxy X line [4].

Fans can now use the site to explore the narrative landscape of the upcoming film before it hits theaters [7]. This early access strategy is intended to cultivate a dedicated community of users who are invested in the character's movements, and story arcs [7].

“The platform serves as a strategic bridge between the digital world and the upcoming theatrical release.”

The launch of Spidey Tracker represents a shift toward 'gamified' movie marketing, where the line between promotional material and consumer experience is blurred. By partnering with a hardware giant like Samsung, the film's producers are leveraging ecosystem integration to ensure the movie remains top-of-mind through daily utility and interaction rather than passive advertisement.