Galaxy Corporation paired human models with Unitree G1 humanoid robots during a fashion runway event in Seoul, South Korea.

The event represents a shift in the application of physical AI, moving humanoid robotics from industrial or laboratory settings into the realm of mainstream entertainment and high fashion.

The show, titled “MACH33: Fashion Show with Physical AI,” took place on May 2, 2026 [1], at Galaxy Robot Park. During the presentation, the Unitree G1 robots walked alongside human models, wearing a variety of designer outfits. The robotic ensembles included cowboy hats, silks, and trousers reminiscent of the David Bowie era [1].

Galaxy Corporation organized the event to demonstrate the convergence of technology and design. By integrating humanoid robots into a traditional fashion show, the company said it aimed to explore future possibilities for how artificial intelligence can interact with the garment industry and public performance [2].

The use of the Unitree G1 model highlights the increasing agility and stability of modern humanoid hardware. These robots were required to maintain balance and pace while wearing complex clothing, a task that tests both the physical capabilities of the machine and the adaptability of textile design [1].

This collaboration in Seoul serves as a proof of concept for the role of robots as cultural participants. Rather than focusing on labor or utility, the MACH33 show positioned the robots as aesthetic subjects, suggesting a future where AI is integrated into the creative and performative aspects of society [2].

“Robots and human models share the fashion runway in Seoul.”

The integration of Unitree G1 robots into a high-profile fashion event signals a transition for humanoid AI from functional tools to cultural icons. By placing robots in a creative context, Galaxy Corporation is testing the public's acceptance of AI in non-utilitarian roles, which may pave the way for robots to enter the entertainment, luxury, and arts sectors more broadly.