Toei Kyoto Studio Park has reopened its "Scariest Haunted House in History" attraction featuring a system that lets guests select their fear level [1].
The update allows the park to cater to a wider range of visitors by customizing the intensity of the experience. By integrating local folklore, the attraction aims to modernize the guest experience while maintaining its reputation for horror.
Located in the Ukyo Ward of Kyoto, the attraction officially opened on Aug. 11 [2]. The park selected this date because it coincided with Butsumetsu, a day traditionally considered unlucky in the Japanese calendar [2]. The renewal of the attraction was first announced on July 2 [1].
Guests can now choose from three distinct levels of fear [1]. This tiered system allows visitors to determine how much psychological or physical tension they wish to encounter during the walkthrough. The renovation also incorporates elements from the Ichijo Modoribashi legend, a well-known ghost story from Kyoto's folklore [1].
Toei Kyoto Studio Park serves as a living museum of Japanese cinema. The addition of adjustable difficulty levels in its attractions reflects a broader trend in themed entertainment to provide personalized experiences for diverse audiences. The integration of the Ichijo Modoribashi legend connects the commercial attraction to the city's cultural history [1].
“Visitors can now choose from three distinct levels of fear.”
The introduction of selectable intensity levels marks a shift toward accessibility in high-thrill attractions. By allowing users to calibrate their experience, the park can attract families and cautious tourists who would otherwise avoid a 'scariest' attraction, potentially increasing overall ticket revenue and dwell time within the studio park.
