Bollywood actors Varun Dhawan and Pooja Hegde appeared together in Mumbai to promote their upcoming film "Hai Jawani Toh Ishq Hona Hai" [1, 2].

The appearance is part of a larger marketing push for the comedy-drama, which aims to build anticipation among fans before its official release. High-profile public appearances in shopping hubs are a standard strategy for Bollywood studios to maximize visibility.

The stars were spotted at Korum Mall in Mumbai [2]. While some reports indicate the group also shared moments in Gujarat, the Mumbai sighting remains a primary point of public interest [2]. Mrunal Thakur was also seen with Dhawan and Hegde during these promotional activities [2].

This promotional tour follows the recent launch of the film's first look. The trailer for "Hai Jawani Toh Ishq Hona Hai" was released on May 23, 2026 [3]. The trailer has been described as a dive into "brainrot chaos," suggesting a high-energy and absurdist tone for the production [3].

Dhawan and Hegde have not provided detailed statements regarding the specific schedule of their tour, but the coordinated appearances suggest a concentrated effort to engage with the public in major urban centers. The use of mall appearances allows the cast to interact directly with audiences in a high-traffic environment, a tactic often used for youth-centric comedies.

Industry observers are monitoring the chemistry between the lead actors, as the promotional cycle often dictates the initial box-office trajectory for romantic comedies in the Indian market [1, 2].

“Varun Dhawan and Pooja Hegde appeared together in Mumbai to promote their upcoming film”

The strategic use of public appearances at Korum Mall and the release of a high-energy trailer indicate that the producers are targeting a younger, digitally-native demographic. By blending traditional mall promotions with 'brainrot' themed marketing, the film is attempting to bridge the gap between classic Bollywood stardom and contemporary internet culture to drive opening-weekend ticket sales.