Zee Music Company has released the music video for the song "Kala Sha Kala," featuring vocals by Raahi and Dev Negi [1].

The release marks a significant addition to the label's current catalog, blending contemporary playback singing with a high-profile ensemble cast. Such productions typically serve as primary promotional vehicles for accompanying cinematic projects in the Indian entertainment industry.

The track was composed by Amjad Nadeem and Enbee, with lyrics written by Kumaar [1]. The visual production features actress Elnaaz Norouzi and stars Aditya Roy Kapur and Sanjana Sanghi [1]. The supporting cast includes Jackie Shroff, Prakash Raj, Ashutosh Rana, and Prachee Shah [1].

Production for the song took place in Mumbai, India, where the team utilized Spaceship Studio for recording [1]. The choreography for the video was handled by Ahmed Khan and Prince Gupta [1].

Zee Music Company managed the production and distribution of the video [1]. The collaboration brings together several established names in the Bollywood circuit to create a visual and auditory experience designed for wide digital distribution.

“Zee Music Company has released the music video for the song "Kala Sha Kala"”

The release of "Kala Sha Kala" demonstrates the continued reliance of the Indian music industry on star-studded music videos to drive streaming numbers and visibility. By pairing popular playback singers like Dev Negi with a diverse cast of veteran and contemporary actors, the production aims to capture multiple demographic segments across digital platforms.