Celebrities competed to win a large sum of money for a charitable foundation during a special episode of ¡Ahora Caigo! Prime [1].

This event highlights the intersection of entertainment and philanthropy in Chilean media. By utilizing a high-profile game show format, the network leverages celebrity influence to generate significant funding for social causes.

The episode aired on Friday, July 3, 2026 [1]. It was broadcast on TVN Chile and made available for streaming via TVN Play and YouTube [1, 2]. The program featured several well-known participants, including Daniel Fuenzalida [1, 2].

TVN Chile said the goal of the Prime episode was to facilitate a competition where famous guests could secure a substantial monetary prize to benefit a foundation [1]. The network said the event was a competition among celebrities to carry away a large amount of money to help a foundation [1, 2].

Participants in the show face a series of challenges designed to test their knowledge and reflexes while attempting to avoid falling through the studio floor. In this specific iteration, the stakes were shifted from personal gain to charitable contribution, a move intended to engage a wider audience through altruism.

TVN Chile said, "Enjoy the episode of ¡Ahora Caigo! Prime and the competition of the famous to take a large amount of money to help a foundation" [1]. The broadcast reached viewers across multiple digital platforms, ensuring that the charitable drive had maximum visibility during the July 3 broadcast [1].

“Celebrities competed to win a large sum of money for a charitable foundation.”

The use of the 'Prime' format for charitable fundraising demonstrates a strategic shift in game show programming toward social responsibility. By pivoting from individual prizes to foundation grants, TVN Chile increases the perceived value of the broadcast while maintaining the high-tension entertainment of the ¡Ahora Caigo! brand.