Euronews launched a Kazakh language broadcasting service in Astana on Tuesday [1].
The expansion marks the first time the network has adopted a Central Asian language, signaling a strategic effort to increase European-perspective journalism within the region [2, 3].
President Tokayev met with Pedro Vargas David, the chairman of the board of directors of Euronews, to mark the occasion [5]. The partnership aims to provide the Kazakh audience with international news coverage, and a broader geopolitical viewpoint [1, 2].
"The launch of Euronews broadcasting in Kazakh reflects the growing partnership between Kazakhstan and one of the world's leading international news networks," Tokayev said [3].
The initiative is part of the network's continued development in Central Asia [1, 2]. By establishing a presence in Astana, Euronews seeks to bridge the information gap between European media outlets and the Central Asian public [1, 4].
According to reports from Akorda, the meeting between the president and the network's leadership emphasized the importance of media cooperation [5]. The service will provide news in the native language of Kazakhstan, allowing for more direct engagement with the local population [2, 3].
“Euronews makes Kazakh its first Central Asian language”
This move represents a soft-power expansion by a European media entity into a region traditionally influenced by Russian and Chinese media. By providing news in the Kazakh language, Euronews is positioning itself to diversify the information landscape in Central Asia and strengthen cultural and diplomatic ties between the European Union and Kazakhstan.
