JUNGLIA Okinawa attracted approximately 650,000 visitors during its first six months of operation [1].

The theme park's rapid growth signals a significant shift in tourism for the northern region of Okinawa's main island. By drawing large crowds to Nakijin Village, the site is transforming the local economy through increased spending on lodging and admissions.

According to data from the Ryugin Research Institute and Okinawa Cellular Telephone, the park generated more than 19.8 billion yen in direct spending [1]. When indirect effects are included, the total economic impact reached approximately 32.2 billion yen [3].

The facility opened in July 2025 [3]. The reported figures cover the period from that opening through January 2026 [2]. This surge in activity has provided a substantial boost to the rural community in the northern district.

To maintain this growth and ensure visitor safety, management plans to install large roofed resting areas. These structures are designed as heat countermeasures to protect guests from the intense sun and high temperatures common in the region [1, 2].

Officials said the new infrastructure is intended to accommodate the expected increase in visitors. By mitigating the physical strain of the heat, the park aims to extend the duration of guest visits and improve the overall experience for international and domestic tourists.

“The total economic impact reached approximately 32.2 billion yen.”

The scale of JUNGLIA's early success demonstrates a growing appetite for large-scale, nature-integrated tourism in northern Okinawa. By generating over 32 billion yen in just half a year, the park proves that high-capital attractions can effectively redistribute tourist traffic away from the saturated southern hubs. The focus on heat-mitigation infrastructure suggests that climate adaptation is now a critical operational requirement for the region's long-term tourism sustainability.