Chinese electric-vehicle maker Leapmotor began delivering its B10 midsize SUV in Brazil in April 2026 [1, 2].
The launch represents a strategic push by Leapmotor and its partner, Stellantis, to challenge established electric SUV rivals in the Brazilian market. By combining Chinese manufacturing efficiency with the distribution network of Fiat's parent company, the partnership aims to lower the barrier to entry for high-tech electric vehicles.
The B10 is a 100% electric vehicle equipped with a motor providing 218 horsepower [1]. To appeal to tech-focused consumers, the SUV includes a 14-inch multimedia screen and Advanced Driver Assistance Systems (ADAS) Level 2 [1, 2].
Pricing for the model varies based on purchasing conditions. The public list price is R$ 182,990 [3], though a trade-in promotional price of R$ 175,990 is also available [3]. Some early estimates had placed the vehicle's cost around R$ 200 thousand, but the official launch pricing arrived lower [3].
Deliveries for the B10 first began in the state of Paraná [1, 2]. The vehicle is positioned as a technology-rich option designed to compete on price without sacrificing essential modern features, a move intended to disrupt the current midsize SUV segment in South America.
Leapmotor continues to leverage the Stellantis partnership to scale its operations. This collaboration allows the brand to integrate into existing automotive infrastructure more rapidly than a solo market entry would allow.
“The B10 is a 100% electric vehicle equipped with a motor providing 218 horsepower”
The entry of Leapmotor into Brazil via Stellantis signals a broader trend of Chinese EV manufacturers utilizing joint ventures to bypass the logistical hurdles of new market entry. By pricing the B10 aggressively against rivals, Leapmotor is testing whether high-spec technology and competitive pricing can shift Brazilian consumer preference away from traditional internal combustion or more expensive electric alternatives.
