Amazon Prime Video premiered the faith-based family drama series “It’s Not Like That” globally on Friday, May 15, 2026 [1].
The series represents a strategic expansion of Amazon's faith-based content library. Following the success of titles such as “The Chosen” and “House of David,” the streaming platform is utilizing Christianity as a narrative foundation to explore themes of grief, divorce, and second chances [2].
Created by Ian Deitchman and Kristin Robinson, the show stars Scott Foley and Erinn Hayes [3]. The first season consists of eight episodes [4]. The production focuses on the complexities of family dynamics within a religious framework, aiming to provide a raw look at personal struggle and redemption.
Prime Video has made the series available worldwide on its streaming platform [5]. The global release allows the company to target a broad demographic of viewers interested in spiritual and family-centric storytelling.
The development of the show follows a trend of major streaming services investing in niche, high-engagement audiences. By blending traditional faith elements with modern family drama, the creators seek to bridge the gap between religious programming and mainstream prestige television [2].
“The first season consists of eight episodes.”
The launch of “It’s Not Like That” signals Amazon's commitment to the faith-based market, a sector that has shown significant growth and loyalty in streaming viewership. By diversifying its religious offerings beyond biblical epics into contemporary family dramas, the platform is attempting to capture a wider share of the 'faith and values' audience while maintaining a presence in the competitive prestige drama space.
