Shakira and Burna Boy released the official 2026 FIFA World Cup anthem, titled “Dai Dai,” on May 14 [1], [2].
The collaboration marks a strategic effort by FIFA to unify diverse musical traditions ahead of the tournament. By pairing a Colombian global icon with a Nigerian powerhouse, the organization aims to reflect the international reach of the sport and its fan base.
The song arrived on Thursday [2], with digital platforms distributing the track globally. Early promotional efforts included a teaser video filmed at the Maracanã Stadium in Brazil [3], [4]. The venue, one of the most historic sites in football, served as the backdrop to introduce the sound and energy of the new anthem.
Shakira has a long history with the tournament, having previously delivered one of the most successful World Cup songs in history. This new project connects her Latin influence with the Afrobeats style of Burna Boy to create a cross-continental sound [2], [4].
FIFA commissioned the track to serve as the sonic identity for the 2026 event [1], [2]. The anthem is designed to build momentum as teams prepare for the competition, and as fans organize their travel to the host cities.
While the song is now available to the public, the full marketing campaign surrounding “Dai Dai” is expected to scale as the tournament draws closer [3]. The release follows a pattern of FIFA utilizing high-profile music collaborations to drive engagement across social media and streaming services [1].
“The official 2026 FIFA World Cup anthem, titled “Dai Dai,” launched on May 14.”
The pairing of Shakira and Burna Boy signals FIFA's intention to lean into the 'Global South' and diverse rhythmic influences for the 2026 tournament. By blending Latin and African musical styles, the organization is attempting to maximize the anthem's appeal in emerging markets and among younger, streaming-focused audiences, moving beyond traditional European-centric sports marketing.
