Ashlee Rose and Kristy Taylor have launched Take.In, a wellness start-up that integrates technology into jewelry to help people breathe better [1].
The venture represents a shift toward "invisible" health tech, moving medical and wellness interventions away from clinical-looking devices and into everyday fashion accessories.
Take.In utilizes a specific technological approach to guide the user's respiratory rhythm. Tom Raynel said the technology is designed to gently vibrate and encourage deeper breathing [1]. This haptic feedback serves as a physical reminder for the wearer to regulate their breath without needing to check a screen or a mobile application.
For the founders, the goal is to bridge the gap between aesthetic appeal and health functionality. The company aims to provide a tool that fits seamlessly into a person's wardrobe while providing a tangible benefit to their mental or physical well-being.
"We're looking at a really innovative way to help people manage their breathing," Rose said [1].
By focusing on the intersection of design and wellness, the company hopes to reduce the stigma often associated with health-monitoring devices. The founders believe that the form factor of the device is just as important as the technology inside it.
"It’s about creating a beautiful piece of jewelry that also has a function," Taylor said [1].
“"We're looking at a really innovative way to help people manage their breathing,"”
The emergence of Take.In reflects a growing trend in the wearable technology sector where 'wellness' is integrated into luxury or fashion items. By utilizing haptic vibrations rather than visual alerts, the device targets the subconscious habits of the user, suggesting a move toward passive health interventions that do not require active user engagement or screen time.
