TVN Chile released a video featuring bloopers and humorous outtakes from its vertical series titled "Amor sin culpas" [1].
The release provides a glimpse into the production process of the network's vertical content strategy. By sharing these moments, the broadcaster aims to build a more relatable connection with its audience through humor.
The series stars actress Loreto Aravena in the protagonist role [2]. Aravena previously spoke about her experience joining the TVN team for this project. She said, "Me ha hecho sentir muy en casa" [2].
TVN said that the goal of releasing this footage is to make viewers laugh and have fun with each new vertical production [1]. This approach aligns with the specific nature of vertical series, which are often designed for shorter, more casual consumption on mobile devices.
The blooper reel showcases the lighter side of the filming process in Santiago, Chile [1]. It highlights the chemistry between the cast and crew during the creation of the series [1, 2].
“TVN said it wants to make viewers laugh and have fun with each new vertical production.”
The decision to release outtakes reflects a broader industry shift toward 'behind-the-scenes' transparency to engage digital-native audiences. By leveraging the informal nature of vertical video, TVN is attempting to humanize its talent and production, moving away from the polished rigidity of traditional television to better compete in a mobile-first media landscape.
