Wimbledon has launched its Wimbledon Collection 2026, a new retail clothing line available through the official tournament shop and All England Club locations.
The release blends strict tournament tradition with modern fashion trends. By offering apparel that respects the all-white dress code while introducing playful elements, the tournament targets both serious athletes and casual fans embracing the "tenniscore" aesthetic.
The 2026 [1] collection includes archive-inspired whites and all-white performance apparel. It also features a strawberry-themed capsule, which adds a colorful nod to the tournament's traditional snacks.
Retail partners including Adidas, Yonex, and Nike have collaborated on the offerings. However, reports on the collection's reception and specific brand roles vary. The Women’s Tennis Blog said Yonex provides the all-white apparel for London 2026, while Sports Illustrated said Adidas is the brand behind the collection.
Critical reception of the line is split. Yahoo said the new collection proves that tenniscore is here to stay. Conversely, Sports Illustrated said the Adidas London Collection is a letdown for Wimbledon.
The apparel was previewed roughly two weeks [2] before the start of the championships. Fans can purchase the items online at shop.wimbledon.com or at physical retail sites within the grounds of the All England Club.
“The line includes a playful strawberry capsule alongside archive-inspired whites.”
The launch of the 2026 collection reflects Wimbledon's effort to monetize the 'tenniscore' fashion trend. By balancing the rigid all-white dress code with a themed capsule, the tournament is expanding its brand reach from professional sports gear into lifestyle apparel for a broader consumer market.
