An international coalition of activists and non-profit organizations launched a campaign to combat human trafficking risks linked to the 2026 FIFA World Cup [3].

The initiative seeks to protect vulnerable populations as host nations prepare for an unprecedented surge of international visitors. Organizers said the massive scale of the tournament creates opportunities for traffickers to exploit both migrants and tourists.

The campaign began on May 19, 2024 [1], with an initial launch in Mexico [1]. While some reports indicate the effort started specifically in Mexico, other data suggests the rollout extends across all three host nations [4]. The coalition includes the campaign group “It’s a Penalty” [2].

Activists said the influx of millions of fans [1] for the 2026 FIFA World Cup [3] could intensify existing vulnerabilities to trafficking. The campaign aims to educate the public on how to identify victims and provide assistance to those in danger [2].

By focusing on the 2026 event, the coalition intends to establish safeguards before the tournament begins. The group said the goal is to raise global awareness and pressure host governments to implement stronger protections against the exploitation of people during mega-sporting events [2].

The influx of millions of fans for the 2026 World Cup could intensify existing vulnerabilities to trafficking.

Major sporting events often trigger spikes in human trafficking due to increased migration, temporary labor demands, and high volumes of transient crowds. By launching this campaign years in advance of the 2026 tournament, activists are attempting to shift the responsibility of security from mere crowd control to a comprehensive human rights framework involving the US, Mexico, and Canada.