Zee Media has launched the third season [1] of its dialogue-based program, “SACH: The Subhash Chandra Show,” featuring a new online mentorship platform.
The return of the series marks a shift toward interactive professional development. By integrating the “Sarathi” portal, the network aims to transition from traditional broadcasting to a direct mentorship model for viewers seeking business and career growth.
Dr. Subhash Chandra, the founder of Zee Group and a former member of the Rajya Sabha, returns to the Zee News platforms in this capacity [2]. The program is designed to offer viewers guidance and strategic insights through the Sarathi portal, which serves as an online mentorship hub [2].
The third season [1] officially premiered on June 28, 2024 [2]. The initiative focuses on providing actionable business and career advice to a wide audience across India via Zee Media's digital and broadcast infrastructure [2].
This iteration of the show emphasizes the role of the “Sarathi,” a term meaning charioteer or guide, to position Chandra as a mentor for the next generation of entrepreneurs. The program continues the dialogue-based format that characterized previous seasons while expanding the reach through digital tools [2].
Zee Media has positioned the show as an exclusive offering on its platforms to drive engagement with its professional and entrepreneurial audience [2].
“Zee Media has launched the third season of its dialogue-based program, “SACH: The Subhash Chandra Show.””
The launch of the Sarathi platform indicates a strategic move by Zee Media to monetize and formalize the relationship between high-profile business leaders and their audience. By moving beyond a standard interview format into active mentorship, the network is attempting to capture the growing demand for professional coaching and entrepreneurial education in the Indian digital market.
