The Walt Disney Company announced a new slate of movies and television series during the D23 Expo held in Anaheim, California [1, 2].
These announcements serve as a strategic preview of upcoming content intended to build fan anticipation and drive future box-office and subscriber revenue [2].
The event took place from Aug. 14 to 16, 2026 [1], at the Anaheim Convention Center [1]. Among the most prominent reveals was a new feature film from Pixar titled "Ghost Market" [3].
"Ghost Market is the new Pixar movie announced at D23," Deadline staff said [3].
In addition to the Pixar reveal, the company shared updates regarding the Marvel Cinematic Universe. These updates included several projects involving the X-Men, which have been a point of high anticipation for the studio's fan base [2].
"From 'X‑Men' bombshells to Pixar sequels, here's what you need to know," the MSN Entertainment team said [2].
The D23 Expo is the primary venue for Disney to communicate its long-term creative direction to its most dedicated followers. By showcasing these projects in a controlled environment, the company can gauge immediate reactions to new intellectual property, and sequels [2].
Staff from MyCentralOregon said the event, titled "D23: The Ultimate Disney Fan Event," returned to Anaheim for its Aug. 14, 15, and 16, 2026 schedule [1].
“"Ghost Market is the new Pixar movie announced at D23"”
The integration of X-Men into the broader Marvel slate suggests a pivot toward expanding established comic book legacies to stabilize theatrical performance. By pairing these high-profile IP reveals with original Pixar concepts like 'Ghost Market,' Disney is attempting to balance reliable franchise growth with the creative risk necessary to maintain its animation leadership.
