Ferrari will present its first fully electric supercar, named Luce, on May 25, 2024 [1].

This move represents a pivotal shift for the Italian luxury brand as it attempts to keep pace with global competitors. The transition comes amid a broader industry challenge where demand for electric supercars has remained weak [1], [5].

The vehicle is a five-seat, four-door supercar [1], [3]. While the model is now referred to as Luce, it was initially identified as Elettrica [3]. This naming change follows reported legal challenges regarding the original title [3], [4].

Internal documents identify the project by the code F244 [2]. The company has conducted extensive testing of the vehicle, with sightings of the car in camouflage during its development phase [2].

Reports indicate that Ferrari is collaborating with NASA on the development of this electric supercar [1]. This partnership suggests a focus on advanced materials, or aerodynamics, to maintain the performance standards associated with the brand.

Ferrari is diversifying its lineup to respond to shifting market pressures [1], [5]. By introducing a four-door configuration, the company is expanding the utility of its high-performance vehicles beyond the traditional two-seat layout.

“Ferrari will present its first fully electric supercar, named Luce, on May 25, 2024.”

Ferrari's entry into the EV market signals a strategic pivot to ensure long-term viability in a regulatory environment favoring zero-emission vehicles. By opting for a four-door, five-seat layout, the company is not only adopting new propulsion technology but also altering its traditional vehicle architecture to attract a broader segment of luxury buyers.