Director Gareth Edwards publicly endorsed the use of generative AI in filmmaking during an event in Culver City, California [1].
This endorsement comes as the film industry continues to debate the role of artificial intelligence in creative production. Edwards, known for directing Rogue One and Jurassic World Rebirth, suggests that AI can fundamentally change how visual effects are produced by replacing or improving upon traditional computer-generated imagery.
Speaking at Amazon’s “AI on the Lot” event in May 2026 [1], Edwards said the technology is a powerful tool for creators [2]. He highlighted the versatility of the software, noting its ability to execute complex requests quickly. "It’ll do anything you ask," Edwards said [1].
Edwards said that the quality and efficiency of AI-generated visuals will eventually exceed those of current industry standards. "It’s going to be better than CGI," he said [1].
Beyond the visual output, the director praised the collaborative potential of the technology during the creative process. He described the AI as a "fucking genius at helping you" [3].
The event in Culver City served as a forum for discussing the intersection of technology and cinema [1]. Edwards believes that streamlining the filmmaking process through AI will empower directors to realize their visions more effectively, potentially reducing the reliance on massive CGI departments for certain tasks [2].
“"It’ll do anything you ask."”
The endorsement of generative AI by a high-profile director like Gareth Edwards signals a shift toward AI integration in big-budget cinema. While labor unions and artists have expressed concerns over job displacement, the industry's move toward AI as a replacement for traditional CGI could accelerate production speeds and lower costs for complex visual effects.
