Nvidia CEO Jensen Huang announced plans to establish an AI research and development center in Seoul and introduce four new AI-related products [1, 2].
This expansion signals a deeper strategic integration between the chip giant and South Korea's semiconductor and tech ecosystem. By establishing a physical presence in Seoul, Nvidia aims to secure local talent and strengthen ties with critical hardware partners during a period of rapid AI acceleration.
During his visit on Friday, Huang said the trip marked his first return to the country in seven months [2]. He said that he arrived to prepare for next year's business operations with partners, noting that while the company focused on a single product this year, there will be four new products next year [1, 2].
Among the upcoming releases are the next-generation AI accelerator known as “Bera Rubin” and a central processing unit called “Bera” [2]. These products are intended to support the evolving needs of Korean industry leaders, including Samsung, SK Hynix, LG, Hyundai, and Naver [1].
To support these initiatives, Nvidia is initiating a hiring drive for Korean talent. The company has already announced a job opening for a Physical AI Solution Architect based in Seoul [2]. Huang said that Seoul is the likely location for the new AI center [2].
"We will be very busy," Huang said regarding the upcoming product cycle and the coordination required with South Korean partners [2].
“Nvidia aims to secure local talent and strengthen ties with critical hardware partners.”
The establishment of a dedicated R&D hub in Seoul indicates that Nvidia views South Korea as more than just a source of memory chips. By integrating its design and research capabilities closer to partners like Samsung and SK Hynix, Nvidia can more efficiently optimize its hardware for the high-bandwidth memory (HBM) essential for the Bera Rubin and Bera architectures, potentially shortening the development cycle for next-generation AI infrastructure.
