X has changed its algorithm in Brazil to stop recommending political candidates' profiles and posts to users who do not follow them [1].
This shift significantly alters how voters discover political content on the platform. By removing automated recommendations, X limits the ability of candidates to reach new audiences organically during a critical election cycle.
The change took effect in August 2026 [1], specifically targeting the lead-up to the 2026 Brazilian elections [1]. Under the new rules, content from political candidates will no longer appear in the recommendation feeds of users unless those users have explicitly opted to follow the account [2].
X said the measure was implemented to comply with Brazilian electoral legislation [1]. The platform aims to limit the reach of candidates to align with local laws governing election campaigns [3].
Previously, the platform's algorithm could suggest political content based on user interests or trending topics. Now, the discovery of candidate profiles depends entirely on a user's active choice to follow a specific politician, or a direct search [2].
This move comes as social media platforms face increasing pressure from global regulators to manage political discourse and prevent the spread of misinformation. In Brazil, the electoral court maintains strict oversight of digital campaigning to ensure a level playing field among candidates [3].
“X has changed its algorithm in Brazil to stop recommending political candidates' profiles and posts to users who do not follow them.”
This algorithmic shift reduces the 'virality' potential for political candidates in Brazil, effectively turning X from a discovery engine into a closed-loop communication tool for existing supporters. By restricting recommendations, the platform mitigates the risk of violating local campaign finance or advertising laws that govern how political messages are distributed to the public.
