French citizens are increasingly purchasing protected wild animals through online marketplaces despite laws prohibiting the possession of these species [1, 2].
This trend highlights a growing gap between digital consumer behavior and wildlife protection laws. As influencers promote exotic animals to gain likes, they normalize a trade that often involves animal suffering and international smuggling rings [2].
Protected species such as lynx, fennecs, and servals are now available for purchase with a few clicks [1, 2]. Traffickers utilize the anonymity and reach of the internet to find buyers, while social media creators showcase these animals to their followers. In one instance, an influencer was recorded saying, “Come, come to daddy. Oh, he's giving me his hand,” while interacting with a wild animal [2].
French law treats the possession of these protected species as a serious offense. Those found guilty can face a maximum prison sentence of three years [1]. Despite these penalties, the lucrative nature of the trade continues to drive demand.
This issue is part of a broader global crisis in wildlife trafficking. In Thailand, authorities previously seized 81 macaques discovered inside bags [3]. Other reports indicate government negligence regarding wildlife trade in North Korea [4] and legal battles over exotic commerce in Saskatchewan, Canada [5].
In Saskatchewan, the penalties for wildlife trafficking include up to two years of imprisonment and fines ranging from $2,000 to $100,000 [5]. These varied international responses underscore the difficulty of policing a trade that transcends borders through digital platforms.
The rise in demand was particularly highlighted around World Species Day on May 11, 2026, as advocates said that the scale of the trade is changing [6]. Experts said that the ease of purchase via the internet has stripped away the barriers that once limited the accessibility of endangered species [2, 6].
““Come, come to daddy. Oh, he's giving me his hand,””
The shift toward digital marketplaces and influencer-led demand is transforming wildlife trafficking from a clandestine operation into a consumer-driven trend. By rebranding endangered animals as 'cute' accessories for social media, traffickers are reaching a younger, less informed demographic that may be unaware of the legal risks or the ecological impact of removing protected species from the wild.





