The LEGO Group and The Pokémon Company are releasing a new line of interactive “Smart Play” Pokémon sets starting Aug. 1, 2026 [1].
This collaboration merges physical construction with digital gaming mechanics, attempting to translate the core loop of the Pokémon video games into a tangible toy format. The release coincides with the 30th anniversary of the Pokémon franchise [2].
These Smart Play sets allow users to battle, heal, and level up their Pokémon in ways that mimic the actual video games, a LEGO spokesperson said [3]. The integration of these features is designed to bring the video-game experience into physical building play [2].
The initial launch consists of 12 sets [4]. These products are aimed at builders aged six and above [4]. The collection is split between two All-in-One Smart Play sets, and several other themed builds [4].
The sets will be available globally through LEGO retail and online channels [3]. This multi-year partnership aims to expand the reach of both brands by blending traditional brick-building with interactive technology.
“The launch line-up includes 12 sets aimed at builders aged six and above, split between two All-in-One Smart Play sets,” a Digital Spy reporter said [4].
LEGO and The Pokémon Company have launched their long-awaited collaboration just in time for the franchise’s 30th anniversary, East Bay Times staff said [2].
“The Smart Play toys can battle, heal, and level up in ways that mimic actual Pokémon games.”
This partnership represents a strategic shift for LEGO toward 'phygital' play—the blending of physical toys with digital logic. By incorporating leveling and battling mechanics, LEGO is targeting a younger demographic of gamers who expect interactive feedback from their physical toys, while leveraging the massive nostalgia and brand loyalty of Pokémon's 30-year history.
