NDTV has been named the most popular news brand in India for the sixth consecutive year [2].

The ranking reflects the brand's dominance in a competitive media landscape, highlighting its ability to maintain a broad audience across multiple platforms in India.

According to the 2026 report from the Reuters Institute at Oxford University, the network achieved a weekly reach of 33% [1]. This reach spans television, radio, and print media, positioning the organization as the most widely consumed news brand in the survey [1].

The recognition includes both NDTV 24X7 and ndtv.com [3]. The Reuters Institute conducts these rankings by surveying Indian news consumers to determine which brands have the highest visibility and trust across the country [2].

This sixth consecutive top ranking underscores a period of sustained growth for the network. The data suggests that the combination of digital platforms and traditional broadcasting continues to drive the brand's reach [4].

The survey focuses specifically on news-reach, which measures how many people interact with a news brand at least once a week. By securing the top spot again, NDTV maintains its position as a primary source of information for a significant portion of the Indian population [2].

“NDTV topped the rankings for the sixth consecutive year”

The continued dominance of NDTV in the Reuters Institute rankings suggests that traditional news brands with strong digital pivots are better positioned to capture the fragmented Indian media market. A 33% weekly reach indicates a high level of brand loyalty and trust, which is a critical asset for news organizations facing increasing competition from social media and independent digital creators.