Varun Dhawan, Mrunal Thakur, and Pooja Hegde appeared in Mumbai to promote their upcoming romantic film, "Hai Jawani Toh Ishq Hona Hai" [1].

The promotional push aims to generate public awareness and buzz before the movie hits theaters. As a high-profile romantic project, the film's commercial success depends heavily on the visibility of its lead actors during the pre-release window.

The film has officially received a U/A certificate from the Central Board of Film Certification [2]. This rating indicates the content is suitable for a broad audience, provided children under 12 are accompanied by a parent or guardian. The production has set the theatrical release date for June 4, 2024 [2].

Details regarding the film's length have also been confirmed. The movie has a total runtime of 136 minutes [2]. The promotional activities in Mumbai featured the lead trio interacting to build anticipation for the plot and chemistry between the characters.

During the promotional cycle, Samay Raina said the importance of the film's music is, "Accha Gana Banao, Apne Aap Chalega" [3]. This suggests a focus on the soundtrack as a primary driver for the film's popularity, a common strategy in the Indian film industry where hit songs often lead to higher ticket sales.

The actors used the Mumbai event to engage with fans and media, ensuring the film remains a topic of conversation leading up to the June premiere [1].

“The movie has a total runtime of 136 minutes”

The U/A certification and the 136-minute runtime suggest the producers are targeting a wide, mainstream demographic. By leveraging a multi-star cast and focusing on musical appeal, the studio is employing a traditional Bollywood marketing strategy to maximize opening-weekend attendance for the June 4, 2024, release.