Formula 1 World Champion Lando Norris met his newly created wax figure at Madame Tussauds London on Baker Street this week.
The unveiling marks a significant promotional milestone for the McLaren driver as he prepares for the upcoming British Grand Prix. By joining the ranks of the museum's global icons, Norris cements his status as a leading figure in international motorsport.
Norris, 26 [1], posed for photographs with the likeness during a session in late June 2024. The event served as a first look at the sculpture before it officially opened to the public. The driver said he was satisfied with the choice of city for the installation.
"It being in my home of London is the perfect place," Norris said.
The waxwork is part of a broader series of events leading up to the domestic race. Visitors will be able to take photos with the figure starting June 30, 2024 [2].
Madame Tussauds is known for its highly detailed recreations of celebrities and athletes. The addition of the F1 champion allows the museum to capitalize on the growing popularity of the sport in the United Kingdom. The driver's presence at the museum provided a rare moment of stillness for the athlete before the high-speed demands of the Grand Prix circuit begin.
“"It being in my home of London is the perfect place."”
The inclusion of Lando Norris at Madame Tussauds reflects the increasing commercial and cultural footprint of Formula 1 in the UK. By aligning the unveiling with the British Grand Prix, McLaren and the museum are leveraging a peak moment of regional sporting interest to maximize visibility for the driver.
