Vogue has released a promotional video for Lancome’s Longevity MD line featuring Pauline Chalamet and Isabella Rossellini [1].
The campaign highlights the brand's approach to anti-aging skincare by suggesting that age is just a number. By utilizing high-profile figures across different generations, the promotion aims to broaden the appeal of the Longevity MD line to a wider demographic of skincare consumers [1].
During the video content, a theatrical release date of May 1 was mentioned for "The Devil Wears Prada 2" [1]. This timing aligns with the broader luxury and fashion focus of the Vogue platform, linking beauty product promotion with high-profile entertainment events.
Separately, the phrase "Everybody Wants This" has appeared in entertainment reporting regarding the Netflix romantic-comedy series "Nobody Wants This" [2, 3]. The series, starring Kristen Bell and Adam Brody, has seen significant popularity and is entering new production phases [2].
Production announcements for seasons two and three of the series occurred in 2025 [4, 5]. According to reports from August 2025, the second season was approximately two months away from release at that time [4]. The series continues to be described by media outlets as a cultural obsession due to its streaming performance on Netflix [3].
While the Vogue video focuses on the luxury beauty market, the simultaneous use of similar phrasing in the context of the Netflix series highlights a convergence of luxury branding and pop-culture trends [1, 2].
“Vogue promotes Lancome’s Longevity MD line, claiming it proves "age is just a number"”
The overlap between luxury skincare marketing and trending streaming content suggests a strategic alignment where beauty brands leverage the 'cultural obsession' of entertainment to maintain visibility. By pairing product launches with mentions of anticipated sequels like "The Devil Wears Prada 2," brands create a lifestyle ecosystem that connects physical aesthetics with digital consumption habits.
