The Bharatiya Janata Party appointed Deepak Mhaske as its new social media convener on Monday, replacing Amit Malviya as the head of the IT cell [1, 2].
This leadership change signals a strategic shift in the party's digital communication strategy as it prepares for critical electoral battles. The revamp aims to strengthen the party's online outreach to voters across diverse demographics.
The reshuffle comes seven months after Nitin Nabin took charge as the BJP national president [5]. The party is currently preparing for upcoming assembly elections in five states [5]. By refreshing the leadership of its digital wing, the BJP seeks to optimize its messaging and mobilization efforts before these polls.
Deepak Mhaske, whose name is also reported as Deepak Mhaskey [3, 4], takes over a role that has been central to the party's national visibility. While some reports identify the position as social media convener [1, 3], others describe the role as the IT cell chief [2].
Malviya had previously led the party's digital efforts, overseeing the IT cell's operations. The party did not provide specific reasons for his removal, but the timing aligns with a broader effort to reorganize the national team under Nabin's leadership [5].
The appointment of Mhaske is part of a wider effort to ensure the party's digital infrastructure is aligned with current campaign goals. The BJP's national office said it intends to use this new leadership to refine its digital footprint in the lead-up to the assembly elections [1, 5].
“The BJP appointed Deepak Mhaske as its new social media convener on Monday.”
The removal of a long-standing digital chief like Amit Malviya suggests the BJP is seeking a new tone or methodology for its social media presence. By implementing this change ahead of five state assembly elections, the party is likely attempting to modernize its digital engagement to counter opposition narratives and maximize voter turnout through targeted online campaigns.
