NDTV 24X7 and NDTV.com have been ranked as India's most popular news platforms in the 2026 Reuters Institute India reach rankings [1].
The rankings provide a metric for audience trust and viewership across different media formats. Because the results reflect both television and digital reach, the data highlights how traditional broadcasters are maintaining their influence in an increasingly fragmented digital landscape.
The report was compiled by the Reuters Institute at Oxford University [1]. According to the findings, the network has maintained its position at the top of the reach rankings for six consecutive years [1]. This streak underscores a consistent level of audience engagement across the network's various distribution channels.
In a statement regarding the achievement, NDTV said, "And it's a six! NDTV has topped Reuters Institute India reach rankings for the sixth time in a row."
The 2026 report focuses on the reach of news brands within the Indian market [2]. By securing the top spot, NDTV 24X7 and NDTV.com demonstrate a broad appeal that spans both linear television and online platforms. This dual-platform success is a key indicator of how news organizations in India are adapting to the shift toward mobile and web-based consumption, while keeping a loyal cable audience.
The Reuters Institute's methodology typically tracks how people access news and which brands they trust most. For NDTV, the sixth consecutive year of leadership suggests a stable market position despite the entry of new digital-first competitors in the region [1].
“NDTV 24X7 and NDTV.com have been ranked as India's most popular news platforms”
The continued dominance of NDTV in the Reuters Institute rankings suggests that hybrid media strategies—combining traditional broadcast with a strong digital presence—remain the most effective way to capture the Indian news market. As digital consumption grows, the ability of a legacy brand to maintain a six-year streak indicates a high level of brand equity and trust that new, digital-only outlets have yet to replicate at scale.
